Hispanics remain one of the fastest growing segments in the population. As a result, Latino communities across the United States use a rising need for legal representation.
Consider these Facts:
1. 75% of Latinos speaks Spanish at home
While roughly 44% of Hispanics report performing their online searches in English, over fifty percent of them stated that they still prefer to do business with firms that offer their services in Spanish, even when they do not require it.
2. Hispanics will be the biggest users of mobile devices
Whether streaming, texting or searching online, Hispanics report nearly 10.5 hours per week of cell phone usage, versus the entire average of 8.4 hours for other ethnic groups.
3. Hispanics include the largest users of Social Media platforms
Current reports suggest 75% of Latinos use social media marketing for entertainment and research in comparison with 68% for your remaining ethnic groups; spending roughly 7 hours every day accessing various social platforms.
Are you doing enough to effectively market your law firm on the Hispanic community?
Here are a few ways to attract and develop a relationship with Latinos and Hispanics with your marketplace:
1. Advertise on Local Platforms in Spanish
Local radio channels, billboards, bus stops, local magazines and newspapers are still methods to keep your name and face in front of your local community. Bilingual advertisements, or entirely in Spanish, will garner the trust of local Hispanics as being a professional who’ll welcome them and speak to them within the language beloved without anxiety about judgment.
2. Latino Community Participation
Especially in the larger towns, a growing number of cultural groups are organizing street festivals and fundraisers. Be a part with the events. Sponsor a booth or even a lunch. Talk with individuals around you. They may not need legal services currently, however they will remember you had been there and spent the time to talk.
3. Your Website is your 24-Hour Law Firm
Featuring “Se Habla Espanol” on the website is not enough. If you are a Spanish-speaking lawyer, or if you’ve got staff to help you with translation, then market yourself in Spanish. Have an entire section, or perhaps an entire website focused on offering your legal services in Spanish.
Mobile-friendly designs are essential. Since statistics leading to Hispanics utilizing their mobile devices in a higher rate than non-Hispanics, it really is imperative your website be self-formatting to suit any device automatically.
Hispanic marketing businesses like MediaDvine.com offer website services, english to korean translation and original content writing to assist you with your web site needs.
4. Build Traffic to Your Legal Practice
There are several legal directories online that heavily optimize for Spanish and bilingual searches which can be trusted within Hispanic communities through the country, for example SeHablaLaw.com and AbogadosLegal.com. Link building from premium sites might help your SEO efforts.
For greater than a decade engines like google have relied heavily on links to gauge popularity and domain authority. Backlinks from relevant domains are deemed votes and importance. Search engines use link data and algorithms to guage websites in addition to individual pages determined by this information.